Users can create multimedia content, including images, videos, slideshows, and text, within the CMS. Some systems may offer templates for easy content creation.

The ability to schedule when specific content will be displayed is crucial. Users can set start and end times for individual pieces of content or create playlists to determine the sequence of content.

A cloud-based or web-based CMS allows users to manage digital signage content remotely. This is particularly useful for businesses with multiple locations.

The CMS should support multiple users with different access levels and permissions. This is essential for larger organizations where different departments may be responsible for managing their own content.

Some CMS solutions allow integration with data feeds, such as social media updates, news, weather, or live event information, to keep content fresh and relevant.

Analytics and reporting features provide insights into the performance of content, helping users understand viewer engagement and effectiveness.

The CMS should offer tools to monitor and manage the status of digital signage displays, ensuring they are operational and displaying content correctly.

Security features, such as user authentication and secure data transmission, are important to protect sensitive content and ensure the integrity of the digital signage system.

The ability to scale the digital signage network easily, adding or removing displays as needed, is important for growing businesses.