Pace of life today is dynamic and very rapidly changing
Residents are used to receiving any data, anywhere, anytime.
But, the city’s pace is different.
A gap exists between the pace of the city and its residents.
The urban space provides only static, outdated information using printed signs and billboards – not always available throughout the whole city.
Residents are looking for their needed data in other sources such as 3rd party apps that are bussines oriented and not guided by city policies.